Inoa, the L'oreal Professional hair colour of the future. odourless and ammonia-free.

Permanent colour which penetrates right to the heart of the hair. The secret? An oxydant combined with an alkaline agent which swells the hair to lighten natural pigments and reveal colour deep in the hair fibre. The professional permanent hair colour that can darken, lighten or cover your white hair all without ammonia, to help transform your in-salon colour experience.

INOA is a must have hair colour!