NEW Blonde Idol with the exclusive Kera-Bright System balances, brightens and beautifies to keep
your blonde brilliant and idol-worthy between salon visits! Try new adjustable colour-depositing daily treatment for all shades of blonde from REDKEN! Please see video below " How To Use Redken's Blonde Idol Custom Tone Conditioner for Blonde Hair".
 
 

 
 
Redken- Custom-Tone Gold Treatment
 
  Adjustable colour-depositing daily treatment for warm blondes  
 
 
  BENEFITS
•    Dual-chamber releases a custom calibrated blend of colour-depositing and conditioning formulas that can be adjusted as needed over time
•    Gold, for warm, golden blondes, helps maintain warm tones
•    Deeply conditions, strengthens and helps preserve tonality between salon visits

 Redken Custom Tone Treatment Gold London

Image by Redken Canada

 
   
 

WHEN TO USE

 
FOR WARM BLONDE
•    If you describe your hair colour as: Rose Gold, Light to Dark Golden, Sun-kissed, Strawberry Blonde, Caramel, Rich Toffee, or Honey
•    You would like to maintain, enhance or refine your warm tone
 
  FOR MEDIUM COLOUR DEPOSIT
•    3-4 weeks after a hair colour service
•    When tone needs to be slightly adjusted
•    After sun-exposure or light swimming
 
  FOR MAXIMUM COLOUR DEPOSIT
•    5-6 weeks after a hair colour service
•    When desired tone is brassy or flat
•    After excessive sun exposure or swimming
 
 

 
  Redken- Custom-Tone Violet Treatment  
  Adjustable colour-depositing daily treatment for cool blondes  
 
 
  BENEFITS
•    Dual-chamber releases a custom calibrated blend of colour-depositing and conditioning formulas that can be adjusted as needed over time
•    Violet, for cool, platinum blondes, helps neutralize brassiness
•    Deeply conditions, strengthens and helps preserve tonality between salon visits

Redken Custom Tone Treatment Silver London

Image by Redken Canada

 
  FOR COOL BLONDES
•    If you describe your hair colour as: Platinum, Lavender, Violet Pastel, Icy, Café Au Lait, Beige, Natural Ash, Smokey
•    You would like to cancel out or neutralize any unwanted brassiness
 
  WHEN TO USE  
  FOR MINIMUM COLOUR DEPOSIT
•    1-2 weeks after a hair colour service
•    When you are satisfied with current tone
•    To maintain newly coloured hair
 
  FOR MEDIUM COLOUR DEPOSIT
•    3-4 weeks after a hair colour service
•    When tone needs to be slightly adjusted
•    After sun-exposure or light swimming
 
 
 
 

HOW TO USE REDKEN CUSTOM-TONE TREATMENT

 
 
•    Before first use, set dial to “Week 6” and pump repeatedly until product begins to flow. Then set dial to “Week 1” and pump repeatedly until product begins to flow.
•    Following a hair colour service, dial up weekly to increase colour deposit
•    Adjust dial as needed, for example, increase after sun exposure, swimming or prolonged mineral-rich water use. Decrease when satisfied with hair colour tone.
•    Can be used daily when dialed at the minimum colour deposit or up to twice a week when dialed at the medium or maximum colour deposit (refer to the dial on the Custom-Tone bottle)
•    Apply to damp hair. Leave on 3-5 minutes. Rinse thoroughly.   
 
 

 


 

 
 

CREATIVE USAGE TIPS

 
 

ADJUST HAIR COLOUR WITH DEEPER DEPOSIT

Apply Maximum colour deposit all-over 3-4 times a week for 5 minutes. The results will either be significantly cooler or warmer based on the Blonde Idol Custom-Tone daily treatment you use than with typical use, depending on condition of hair. Rinse thoroughly

 
      Redken Custom Tone Treatment  
 
 
  OMBRE RESULT   
  Apply Maximum colour deposit to lighter ends only twice weekly for 5 minutes. Rinse thoroughly.   
 

 
 
MULTI-TONAL RESULT
 
 
Use both Blonde Idol Custom-Tone Violet and Gold treatments weekly. Apply each formula to random sections of hair for 3-5 minutes. Rinse thoroughly.
 
             
 
 
  Redken Blonde Idol Sulfate-Free Shampoo  
  Redken- Gentle, daily cleanser Shampoo  
 
 
 
BENEFITS

•    Sulphate-free, pH balanced formula helps to clear away any dirt or impurities.
•    Gently cleanses and softens with lightweight moisture leaving the hair soft and shiny.
•    Keeps your blonde colour luminous and vibrant until your next salon appointment
Redken Blonde Idol Sulfate Free Shampoo London  
 

HOW TO USE
•   Daily use on damp hair

300ml

   
 
 
  Redken Blonde Idol hair cares are available at
Francesco Picardi Hairdressing Salon: 43 Pitfield Street, London, N1 6DA    
E-mail: customers@francescopicardi.com Phone: 0207 033 9319
www.francescopicardi.com