Keratin is a protein that's naturally in your hair. Frequently abusing hair with heat and chemical applications causes it to lose keratin in your hair.
Best natural shampoo and conditioner. Sulfate-Free Hair Care and Hair Style Products for Soft, Shiny, Healthy Hair
Pureology introduces its first collection of styling products created exclusively for colour treated hair. New colour stylist protects hair with the Keravis-infused STRENGTHENING ANTI FADE COMPLEX while helping to enhance haircolours beauty with every use.
Nourishing is a family of nourishing, revitalising and fortifying products for the wellbeing of the scalp and for dry, brittle and damaged hair.
The formulas contain phytoceuticals extracted from grapes, rich in polyphenols and with extraordinary antioxidant power.
The fragrance contains mandarin, petit grain and ylang ylang essential oils for nourishing action.
Inoa, the L'oreal Professional hair colour of the future. odourless and ammonia-free.
Permanent colour which penetrates right to the heart of the hair. The secret? An oxydant combined with an alkaline agent which swells the hair to lighten natural pigments and reveal colour deep in the hair fibre. The professional permanent hair colour that can darken, lighten or cover your white hair all without ammonia, to help transform your in-salon colour experience.
INOA is a must have hair colour!
Hair has been the main protagonist of feminine beauty, the true interpreter of style, moods and desires and precisely for this reason such a precious ally must be looked after and cared for, all the more so if coloured. Glorifying reaches the soul of each women in order to make her vibrate with beauty femininity, thanks to the line of products dedicated to the care, the protection and the beauty of coloured, bleached and sensitized hair.
Davines’ “Sustainable Beauty” is not a mere proposal, but a tangible element resting on specific pillars: Nature, Mankind and Technology. The harmony between these elements gives rise to a profound wisdom in the use of resources, a sensitivity towards true human needs, and the ability to combine performance and wellbeing through innovation and the search for solutions that are increasingly more connected to the natural world.
Natraltech is a product and treatment system specifically designed and formulated to solve the most common problems of scalp and hair.
The Naturaltech concept is fully expressed in its line formulas thanks to a painstaking search for natural ingredients and extraordinary technological development, formulas have been designed for high performance.